About Kaushift
Last updated: October 2026Every idea has a story. Every setback has a lesson.
Kaushift is a platform built for the unfiltered realities of entrepreneurship — not just PR-polished funding milestones, but the raw journeys of ventures fighting to survive, shutting down, or pivoting under pressure.
Starting something of your own brings massive uncertainty. We bring these stories together in one open place so founders can share hard-earned autopsies, understand what went wrong, and help the next generation build smarter.
Three Stages. Countless Lessons.
Failed Businesses
For founders whose ventures have shut down or didn’t work out as planned. Share what the business was, what led to its failure, the challenges you faced, and the lessons you took away from the experience.
Struggling Businesses
For founders who are still building but facing difficulties. Whether it’s financial pressure, customer acquisition, team challenges, or a business model that isn’t working, this is a space to document the struggle, share experiences, and learn from others navigating similar situations.
Idea Stage
For aspiring founders who have an idea but haven’t turned it into a business yet. Explore the challenges, assumptions, uncertainties, and questions surrounding your idea while learning from the experiences of people who’ve already tried to build something of their own.
Why Kaushift?
Entrepreneurship is often presented through success stories, funding announcements, and milestones. But there’s just as much to learn from the parts that don’t go according to plan.
Kaushift aims to make those experiences easier to discover, share, and learn from, so that founders don’t have to figure everything out alone, and aspiring entrepreneurs can make more informed decisions before taking their first step.
Built by Rashika Kaushal Jain
Kaushift was founded by Rashika Kaushal Jain with a simple idea: create a space where the other side of entrepreneurship gets the attention it deserves.
A place where founders can be honest about what they’re building, what they’re struggling with, and what they’ve learned without every story needing to end in success.
"Because every venture has something to teach, whether it’s still an idea, fighting to survive, or already a thing of the past."
Questions regarding our policies? Email kaushift@gmail.com